Menus
Pulp
Year
2025
RestoRefine partnered with Pulp to design a fresh, contemporary menu for a vibrant juice bar and café concept. Our goal was to create something that felt as energetic and alive as the drinks themselves — a design that would work equally well in print at the physical location and on screen for digital ordering. We used generous white space, a playful citrus-and-green colour palette, and bold typography to bring the Pulp brand to life.
Matching the Brand's Energy
Pulp's juice bar concept is fresh, vibrant, and full of life — the menu needed to communicate the same energy as the drinks themselves.
Print and Digital Compatibility
The design had to work as well on a screen for digital ordering as it did in print at the physical location.
Communicating Freshness Visually
Without relying solely on food photography, the layout and colour system needed to evoke freshness and vitality at a glance.
Practical Readability
Energy and aesthetics couldn't come at the cost of clarity — the menu still needed to be easy to read and navigate quickly.
Vibrant Design Language
- Developed a playful colour palette anchored by vibrant greens and citrus tones
- Designed with generous white space to let the product names and photography breathe
Layout System
- Created a clean, modern layout with intuitive section hierarchy
- Balanced visual impact with practical readability for both counter and table use
Cross-Platform Delivery
- Optimised the design for both digital display and physical print production
- Delivered both print-ready files and screen-optimised digital versions
RestoRefine delivered a complete menu design package for Pulp, including:
The redesigned menu became a key piece of brand collateral across Pulp's physical and digital presence
The design was adopted for both the in-store menu and the digital ordering platform simultaneously
Customers responded positively to the fresh, energetic visual language of the new menu
The layout system made it easy to update seasonal offerings without redesigning from scratch
Project Assets
