Menus
Spud Kingz
Year
2025
RestoRefine partnered with Spud Kingz to design bold, appetite-driven menus and brand collateral for a loaded potato concept that punches well above its weight. Our goal was to create a visual identity and menu system with enough personality and impact to establish Spud Kingz as a confident, distinctive presence in the street food market — one that communicates quality, fun, and indulgence at every glance.
Establishing a Strong Brand Voice
Spud Kingz needed a bold, irreverent brand personality that matched the fun, loaded nature of their concept — standing out in a crowded street food market.
Appetite-Driven Presentation
The menu had to make loaded potato dishes look as indulgent and exciting as they taste, using design to drive desire and decision-making.
Punching Above Their Weight
As a challenger brand, Spud Kingz needed design that made them look like an established, confident player despite being a newer concept.
Consistency Across Formats
The brand and menu design needed to work across physical counter menus, packaging, and digital formats.
Bold Brand Identity
- Developed a punchy, confident brand personality with strong typographic character
- Built a visual language that balances irreverence with credibility
Appetite-Led Menu Design
- Designed menus with a strong visual hierarchy that directs attention to signature loaded dishes
- Used bold colour blocking and energetic layouts to create appetite appeal
Multi-Format Delivery
- Produced assets suitable for physical counter menus, digital displays, and packaging
- Prepared print-ready files to specification for all format requirements
RestoRefine delivered a complete brand and menu design package for Spud Kingz, including:
Spud Kingz launched with a bold, distinctive identity that stands out sharply in the street food market
The menu design drove strong appetite appeal, contributing to fast customer decision-making at the counter
The brand system gave the team the visual tools to scale confidently across new locations
The design positioned Spud Kingz as a confident, established concept from day one
Project Assets