Media
Our HQ
Year
2025
RestoRefine partnered with Our HQ to develop content creation assets and a social media strategy for a co-working space with a strong community identity. Our goal was to give the team the tools to communicate their vision consistently and confidently — through a content strategy, a suite of branded social assets, and a photography style guide that empowers the internal team to create on-brand content independently.
A Compelling Vision, Poorly Communicated
Our HQ had a strong community identity and vision for their space, but struggled to express it visually on social media.
Inconsistent Content
Without a structured content strategy or templates, posts lacked consistency and the brand appeared disjointed across platforms.
Low Organic Reach
Inconsistent posting and off-brand visuals meant the community wasn't growing at the rate the space deserved.
No Internal Content Tools
The team needed tools they could use independently — without relying on an agency for every piece of content.
Content Strategy
- Developed a structured content strategy aligned with Our HQ's community identity and growth goals
- Defined content pillars and a posting framework for consistent execution
Visual Design
- Produced a suite of branded social media assets and templates
- Ensured every design element aligned with the Our HQ brand identity
Team Enablement
- Created photography guidelines so the internal team could capture on-brand content independently
- Delivered an editable template pack the team could update and post without design support
RestoRefine delivered a complete social media and content package for Our HQ, including:
Our HQ saw a significant uplift in organic social media engagement following the redesign
Several posts reached new audiences beyond their existing community for the first time
The internal team gained confidence to post consistently using the templates and guidelines
The brand's visual identity became coherent and recognisable across all digital platforms
Project Assets
