Day Today East Kilbride is a local convenience supermarket serving the East Kilbride community with everyday essentials, groceries, household products, snacks, drinks, and more. As a new store preparing to open its doors, Day Today East Kilbride needed to build awareness quickly and connect with local customers before launch day.
Opening a new supermarket is not just about stocking shelves and switching on the lights. The real challenge is making sure the local community knows the store exists before the doors open.
Day Today East Kilbride was entering a competitive retail environment, with established supermarkets and convenience stores already serving the area. To make the launch successful, the business needed to quickly build awareness, create excitement, and give local residents a reason to visit from day one.
Key Objectives
Create local awareness before opening
Generate excitement within the East Kilbride community
Drive foot traffic on launch day
Build trust with potential customers
Achieve measurable results through organic marketing
With only a short window before launch, every piece of content needed to work hard and deliver impact quickly.
Restorefine developed a focused three-day launch campaign built around short-form video content and organic TikTok reach. Rather than relying on traditional advertising, we used TikTok to connect directly with local audiences and build momentum before the store opened.
Creating Curiosity
We gave local residents a first look inside the store before launch day, helping them feel involved before the official opening.
Showcasing the Shopping Experience
Instead of simply announcing that a new store was opening, we showed what customers could expect when they visited, including stocked shelves, product displays, and the overall in-store experience.
Building Momentum Before Launch Day
Each video was created to increase anticipation and encourage people in the local area to visit as soon as the store opened.
This approach helped position Day Today East Kilbride as more than just another convenience store. It became a new local destination people were already aware of before opening day.
Planning
We created a short-form content roadmap for the days leading up to launch.
Filming
Our team captured authentic in-store footage designed for fast-moving social platforms.
Editing & Distribution
Each video was edited specifically for TikTok and mobile-first viewing. Videos were released strategically before opening day to maximise awareness and encourage community engagement.
The campaign generated measurable impact before the store even opened its doors.
The campaign generated more than 60,000 organic views across TikTok, with no paid advertising spend. More importantly, the content reached relevant local audiences who were likely to become customers.
All results were achieved organically through strategic content planning, short-form video production, and platform-specific distribution.
By the time the store opened, local residents had already seen the store, the products, and the launch content online — helping Day Today East Kilbride avoid starting from zero visibility on opening day.
The videos created conversation, shares, and interest among local residents, helping turn the launch into a community moment.
After seeing the campaign results, we asked the client if they expected this level of response.
“No, no, no. This is so good. I appreciate it all.”
This reaction reflected the impact of the campaign. The launch content did more than generate views; it gave the client confidence that the local community was already paying attention before opening day.
This campaign worked because it focused on people, not just promotion. Instead of simply telling the community that a new supermarket was opening, we showed them the experience. The content gave viewers a reason to pay attention, follow the launch, and visit the store in person.
By combining authentic footage, short-form storytelling, and a focused local strategy, Restorefine helped Day Today East Kilbride build awareness and trust before opening day.
Launching a new retail business takes more than an opening announcement. It requires attention, trust, and momentum before customers ever walk through the door.
Through a focused three-day content marketing campaign, Restorefine helped Day Today East Kilbride generate 60,000+ organic local views, build community awareness, and support launch-day foot traffic without relying on paid ads.
This campaign shows how strategic short-form video can help local businesses create demand, build trust, and accelerate growth from day one.
Project Assets