Menus
Big Bites
Year
2024
RestoRefine partnered with Big Bites to design punchy, appetite-driven menus that match the energy and personality of their bold fast-food brand. The goal was to create a menu system that was easy to read, visually exciting, and strategically designed to sell — using strong typography, vivid food photography, and a clear visual hierarchy that guides customers quickly to the best sellers.
Matching the Brand's Bold Personality
The menus had to feel as punchy and no-nonsense as the Big Bites brand — generic restaurant templates simply wouldn't cut it.
Readability Under Pressure
Counter-service menus need to be instantly scannable — customers shouldn't have to search for what they want when queues are building.
Driving Sales Through Design
The layout needed to strategically guide customers towards best-sellers and higher-margin items without feeling manipulative.
Visual Consistency Across Locations
With multiple sites, the design system needed to be robust enough to roll out consistently across every location.
Brand-Led Design
- Anchored the menu design in the existing Big Bites brand personality
- Used strong typographic hierarchy and bold colour blocking to create instant impact
Appetite-Driven Layouts
- Positioned vivid food photography to drive desire and appetite appeal
- Structured sections and item groupings to maximise dwell time on key products
Print Production
- Prepared print-ready files for multiple format sizes and locations
- Supplied both digital display and physical print versions of all menu assets
RestoRefine delivered a complete menu design package for Big Bites, including:
Staff reported faster customer decision-making at the counter following the menu redesign
The brand's visual identity became instantly recognisable across all Big Bites locations
Best-seller items saw increased order frequency due to improved visual prominence
Consistent design rollout across multiple sites with minimal adaptation required
Project Assets
